What the Federal Law Requires
Sample CAN-SPAM Compliant Email
It bans false or misleading header information. Your email's "
From," "To," and routing information – including the originating
domain name and email address – must be accurate and identify the person who
initiated the email.
It prohibits deceptive subject lines. The subject line cannot mislead
the recipient about the contents or subject matter of the message.
It requires that your email give recipients an opt-out method.
You must provide a return email address or another Internet-based response mechanism
that allows a recipient to ask you not to send future email messages to that
email address, and you must honor the requests. You may create a "menu"
of choices to allow a recipient to opt out of certain types of messages, but
you must include the option to end any commercial messages from the sender.
Any opt-out mechanism you offer must be able to process opt-out requests for at
least 30 days after you send your commercial email. When you receive an opt-out request,
the law gives you 10 business days to stop sending email to the requestor's email address.
You cannot help another entity send email to that address, or have another entity
send email on your behalf to that address. Finally, it's illegal for you to sell or
transfer the email addresses of people who choose not to receive your email, even in
the form of a mailing list, unless you transfer the addresses so another entity can comply
with the law.
It requires that commercial email be identified as an advertisement
and include the sender's valid physical postal address. Your message
must contain clear and conspicuous notice that the message is an advertisement or
solicitation and that the recipient can opt out of receiving more commercial email
from you. It also must include your valid physical postal address.
From: Nicky Smith [mailto:email@example.com]
Sent: Wednesday, March 1, 2007: 8:14 AM
Subject: Advertisment for a discounted trip to Disney World
You have asked to be notified when there are special discount offers to
take your family to Disney World. This week we are offering a very special
family week at Disney's Magic Kingdom for special friends of Carolinanet.
Since you have never been to Disney, you can now afford to take the entire
family for only $1 per day. Yes, that's right. Mickey Mouse is waiting for
you and your family at the golden gate and will take you on a special
Call us today to make reservations 1-800-555-1212 or make your reservations
on-line at this unique web page designed just for you.
See you there!
The Disney Magic Team
This email is CAN-SPAM Compliant and contains information you have requested.
To removed your email account from this distribution us this unique link
You can also sent your removal request to the address below:
301 S Elm St, Suite 625
Greensboro, NC 27401